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Serious films like 'The Lovely Bones' are in a fight with lighter fare like 'Alvin and the Chipmunks' this holiday season. Guess who's expected to win?
The real issue is whether "The Road" is among the last of a dying breed: movies aimed at literate adults -- which literate adults haven't been supporting., and the makers of "The Road" aren't immune. Financier 2929 Productions, which backed "Good Night, and Good Luck" and "We Own the Night," hasn't made a movie since "The Road" wrapped in early 2008, and
Everywhere you look the movie business is changing, and if you're a serious movie fan, it's been mostly for the worse. The makers and distributors of art house films are failing faster (latest victim: Miramax Films) than toxic banks
distributors Weinstein and Dimension are now steering their limited resources into genre material like "Piranha 3-D" and "Scream IV."
"Any of us that are sitting around protecting old business models unfortunately are destined to have a hard time succeeding in the coming years", said Sam Gores, chairman of talent agency Paradigm. "We have to maximize our existing models and, more importantly, build new ones."
"It's brand over everything else,"said Roth, referring to movies that come with built-in, pre-sold concepts, such as sequels. It's a strategy, he notes, that although designed to reduce risk is not without a downside.
"What may get lost in the shuffle are non-branded original ideas that have no pre-awareness."